Media Generations in Serbia

This paper represents a small contribution to the study of media generations in Serbia. The research on which is based starts from model formulated by Goran Bolin, who drew Karl Mannheim's theoretical postulates. principal question that has served as starting point inquiry what way (as technologies and content) related experiences affect forming generational belonging Serbia, how they influence their use contemporary digital environment. In order understand context historical development formative period life generation members, first provides description "objective environment". It consists key years crucial social events reported media, sociological analyses contribute significantly understanding each studied. For purposes second third level analysis, focus group was carried out with members three generations. Using classification proposed Oblinger Oblinger, also used today Pew Research Center, have been defined (1) Post-war Generation or P (1946-1964), X (1965-1980) M Millennials (1981-1995). Their were born before intruduction commercial intenet grew up different environments. Bolin terms "subjective environment", involved phenomenological approach members' recollections "first contacts" subjective contributing creation sense belonging. Then, establish specific patterns are manifested environment, an analysis conducted today, very reason can be referred highlighted importance two periods; also, it suggests fact units manifest specificities within addition, found distinguished not only according current habits, but perceive role society, expectations own position users these media. Thus P, "generation traditional media", perceives primarily content. X, "mix radio/music internet generations", sees technology offers various possibilities. M, other hand, said "networked generation" for space enables them continuously connected others, obtain information, find entertainment, study/work.